About us

Fortuna Financial Planning is an independent boutique wealth management firm, partnering with individuals, families, and corporate clients to provide tailored financial solutions.

Our Locations

Our offices are designed to provide a professional environment that enhances client interactions and offers comprehensive financial planning services. Each location is staffed by experienced financial advisers ready to assist you with personalised financial solutions.

London Office

Fortuna Financial Planning
4 Old Park Lane
Mayfair, London
W1K 1QW

Hertford Office

Fortuna Financial Planning
28 Castle Street
Hertford
SG14 1HH

Our People

Meet our dedicated team of professionals at Fortuna Financial Planning. Each member brings unique expertise and a commitment to delivering exceptional financial solutions. Get to know the passionate individuals who are here to guide you towards achieving your financial goals with personalised advice and strategic insights.

Ben Whatnall

Director

Ben leads Fortuna Financial Planning, advising individuals, families, and business owners. He specialises in bespoke wealth strategies, tax planning, and family office services for high-net-worth clients with multi-generational goals. Visit Ben’s Profile

Jordan Ryan

Financial Adviser

Jordan advises on financial planning, investments, and mortgages for individuals and business owners. Holding a diploma-level qualification, he builds long-term strategies using advanced tools and a relationship-driven, client-focused approach. Visit Jordan’s Profile

Janine Leal

Chartered Accountant

Janine is a chartered accountant with 18 years of experience, specialising in accounting and tax advisory for SMEs. She champions cloud technology to enhance business efficiency and enjoys gym time and family life.  Visit Janine’s Profile

Chloe Merrick

Practice Manager

Chloe oversees operations and compliance at Fortuna, supporting both IFA and family office services. She ensures adviser efficiency, high-touch client care, and leads concierge support for high-net-worth families. Visit Chloe’s Profile

 

Get in Touch

Initial introductions are at our cost so get in touch and speak to a planner, we would love to hear from you.

We can discuss the relevant steps and provide more detailed information about the services we offer, how they are relevant to your situation and we can maybe work in partnership to formulate a plan that will start you on the right financial journey.